Hello, I’m Brandon Gonzalez

Experience

Digital Marketing Specialist at Signal Inc. /  February 2025 – Present

• Planned and executed 50+ multi-channel digital marketing campaigns across email, social, SEO, paid search, and programmatic platforms, managing all timelines and deliverables end-to-end.

• Produced and scheduled 200+ pieces of social media content annually, collaborating with designers and content teams to develop copy and visual concepts.

• Conducted extensive keyword research and optimized 100+ website pages for SEO, ensuring consistent improvements in site structure and content relevance.

• Built and managed 30+ email and marketing automation workflows, including segmentation, copywriting, deployment, and ongoing monitoring.

• Monitored and reported on digital performance using Google Analytics and related tools, generating weekly and monthly dashboards tracking traffic, engagement, and campaign activity.

Marketing and Communications Specialist at Dassault Systemes /  January 2024 – August 2024

• Played a pivotal role alongside sales and marketing managers in strategizing and executing impactful B2B marketing campaigns leveraging HubSpot, Facebook Ads, Google Ads, and LinkedIn Ads
• Reinforced lead generation and awareness campaigns by revitalizing 50+ marketing deliverables, including landing pages, targeted emails, brochures, and customer references
• Managed the 100k+ marketing budget and was responsible for writing SOWs for new and existing vendors
• Utilized Semrush for keyword research, SEO recommendations, and link-building strategy implementation, complemented by content optimization techniques and Google Analytics
• Administered WordPress-based website operations including content updates, SEO optimization, and leveraging Google Analytics and SEMrush for performance tracking

Communications Specialist at L3Harris  /  February 2022 – August 2023

• Enhanced and refined over 250 marketing and promotional materials for tradeshow and website usage, encompassing event pages, social media posts, banner imagery, and Evites using Photoshop and Illustrator
• Launched and edited 500+ web pages or products, events, and solution groupings using Drupal’s content management system
• Led the development and execution of 5+ comprehensive marketing communications plans, advertising campaigns, and product launches for a business unit valued at over $1B, emphasizing amplification of brand exposure and awareness through digital marketing techniques and social media strategies

Digital Marketing Specialist at L3Harris  /  March 2019 – August 2023

• Generated comprehensive reports by analyzing Google Analytics and Google Ads metrics to showcase campaign performance
• Advised 5+ sectors in the development and implementation of digital content such as web forms, webpages, social media posts, and Evites to increase overall brand awareness
• Designed and developed over 10 HTML Evites for strategic and trade show-related email campaigns, incorporating UTM codes for tracking open rates
• Applied 3 process maps to streamline metrics gathering, digital, and social content creation, saving the team 50+ hours of work
• Programmed automated Tableau dashboards to pull Google Analytics metrics using website traffic, reducing analysis time by 10+ hours monthly

Business Analyst and Marketing Manager at Virtual Business Solutions  /  January 2012 – March 2019

• Devised tailored campaigns on various social media platforms including Facebook, Twitter, LinkedIn, and Instagram to optimize outreach and engagement
• Created integrated communications strategies utilizing Adobe Creative Suite to create multimedia content for website and social postings, emails, and digital advertising
• Implemented A/B testing with Google Analytics and utilized conversion tracking in Google Analytics for data-driven marketing success
• Executed SEO optimization strategy using Semrush’s keyword analytics to drive significant enhancements in Google keyword ranking
• Directed over 10 projects implementing scheduling, reporting, and communication strategies like social media engagement and email campaigns

Education

Master of Business Administration

Warrington College of Business, University of Florida /  December 2024

GEB5114: Placed 1st in the Marketplace simulation where I led my team as CEO of the company and was also responsible for harvesting marketing research to determine branding, pricing, Ad copy, and SEO keywords.

MAR6838: Performed Brand Audit on iPhone which consisted of creating Brand Inventory Report and Brand Exploratory/Strategy Report. These reports required conducting three primary data collection studies which were a C2C web search, a qualitative study, and a quantitative survey. This quantitative survey can be seen here: https://bit.ly/3YyDy4m

Bachelor of Science (BS), Marketing

University of Tampa /  June 2018